Data Retention Policy.

Data Retention Policy

Effective Date: 01/01/2025
Last Updated: 01/05/2025

Wavee is committed to storing personal data only for as long as necessary to fulfill the purpose for which it was collected, or as required by law. This Data Retention Policy outlines how long we retain various types of user and business data across our platforms — including Wavee and Wavee Pets — and the procedures we follow for deletion, review, and security.

Our Commitment

We aim to:

  • Retain personal data only for as long as it is needed.

  • Ensure secure and lawful deletion of expired or unused data.

  • Comply fully with UK GDPR and other applicable data protection laws.

2. Account Deletion & Data Removal

When a user deletes their account:

  • Personal data is anonymised or deleted within 30 days, unless required for legal or financial reasons.

  • Pet profiles, forum posts, or business listings associated with the account are removed or depersonalised.

  • A confirmation email will be sent once data deletion is complete.

3. Legal & Regulatory Retention

Certain data (e.g., business transactions, invoices, tax-related information) may be retained up to 7 years in accordance with HMRC and other legal requirements.

4. Data Review Process

We conduct periodic reviews of our data storage systems to:

  • Ensure data is not kept beyond retention limits

  • Maintain secure storage practices

  • Identify any outdated or unnecessary data for deletion

These reviews occur quarterly.

5. Secure Deletion Protocol

When data reaches the end of its retention period:

  • It is securely deleted or anonymised using industry-standard tools.

  • Any physical records (if applicable) are shredded or securely destroyed.

6. Your Rights

You can request:

  • Access to your personal data

  • Correction of inaccurate information

  • Erasure (“right to be forgotten”)

  • Data portability

To make a request, contact:
📧 privacy@wavee.ai

7. Policy Updates

We may update this Data Retention Policy to reflect legal changes or platform updates. We will notify users of any material changes through the app, email, or our website.

📞 Questions or Concerns?

If you have any questions about how long we store your data or how to request deletion:

📧 privacy@wavee.ai